Over the years EM Live Events has learnt a thing or two about fast paced events and there’s nothing faster than international rugby 7’s! With over 20 matches played in a day there’s a very tight window to squeeze in as much fan interaction as possible! A ground-breaking combination of live camera, social media, bespoke screen graphics and inserts were used to engage with fans on multiple platforms. We know how to keep a sports-mad crowd entertained for twenty hours over a weekend with music, dancing, great rugby and a creative interactive screen experience. We even helped set a world record for attendance!